MONEY PILOT
We were brought in at pre-launch stage to build Money Pilot's creative strategy from the ground up. From developing and adapting the brand identity for social, to paid campaign infrastructure, organic content and everything in between
We took ownership of the full creative output, developing the assets, concepts and systems needed to bring a new finance brand to market with purpose
and momentum.
Paid Social
With Money Pilot entering a competitive space,
the paid social creative needed to work hard across multiple formats and audiences. We developed
a comprehensive suite of assets spanning static ads,
video ads and motion graphics - built to perform across platforms and designed to communicate the brand's proposition to a cold audience quickly and effectively.
UGC Ads
Alongside traditional paid creative, we developed
a UGC strategy built around authenticity and reach. We wrote the scripts and concepts, identified creators whose voices and audiences aligned with the brand, and managed the process of shaping that content into polished, performance-ready paid social assets. The result was a set of ads that felt native to the feed while staying on-brand.
Organic Social
We populated Money Pilot's organic social presence end-to-end - keeping the brand visible, relevant and credible between campaign moments.
This meant producing regular static infographics responding to UK financial current affairs, as well as conceiving, producing and editing an original social video series built around vox pops with members of the public, turning everyday financial conversations into engaging, shareable content.
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