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L'OREAL
We were brought in to support
the pilot launch of NYX Professional Makeup’s new Smushy Lip Balms.
Our role spanned concept ideation, creative briefing, and hands-on video editing—blending manual craft with AI tools to produce 250 short-form videos.
This content formed the backbone of a new TikTok “content flooding” strategy, designed to drive rapid visibility and engagement.
The results spoke for themselves:
on NYX’s own TikTok page, the videos generated over 1.2M views, helping establish early buzz for the launch.
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