L'OREAL

We were brought in to support
the pilot launch of NYX Professional Makeup’s new Smushy Lip Balms.
Our role spanned concept ideation, creative briefing, and hands-on video editing—blending manual craft with AI tools to produce 250 short-form videos. This content formed the backbone of a new TikTok “content flooding” strategy, designed to drive rapid visibility and engagement. The results spoke for themselves: on NYX’s own TikTok page, the videos generated over
1.2M views, helping establish
early buzz for the launch.