This campaign, built for a futuristic footwear brand, drew from three visual obsessions - impossible contortions and hyper-extended yoga forms that push anatomy to its limit; thermal imaging and the idea of the body as a heat source, radiating from within; and the charged negative space between Michelangelo's Creation of Adam hands,
almost-touch as tension.

From these references, a futuristic world was built to house the brand — one where the human figure exists somewhere between flesh and sculpture. The campaign materialised
as a series of static hero images, a concept flipbook,
and social teaser videos, each acting as a different window into the same world.